SERVPRO launches a new advertising campaign to strengthen its leadership position
GALLATIN, Tennessee., November 1, 2021 / PRNewswire / – SERVPRO, the National Leader in Fire and Water Cleaning and Restoration Services, Will Provide Support As if it never happened® the brand promises to live in a fun and visually striking advertising campaign. New “There is a PRO for that” campaign, scheduled to launch on November, 1st, showcases SERVPRO’s arsenal of industry-leading cleaning and restoration capabilities through a series of extreme scenarios that put its services to the test.
The new integrated campaign will feature national TV, OTT / overlays, paid and organic social media, online video retargeting (OLV) and website content.
“The inspiration for this campaign comes directly from the incredible work SERVPRO experts do on a daily basis, tackling challenges of all sizes with unmatched levels of efficiency,” said Mike stahl, SERVPRO Marketing Director. “This campaign shows how SERVPRO is doing As if it never happened® to arrive. It dramatizes how, no matter what may happen, you can rest assured that SERVPRO always has a pro for it. “
The campaign was created by BUNTIN, main brand and advertising partner of SERVPRO. The BUNTIN team has joined forces with Los Angelesbased production house Smuggler, the highest rated production company in United States, to produce two spots that combine massive in-camera special effects with high-quality post-production enhancements. Award-winning Swedish director Philippe Engström was asked to lead this project, bringing his modern aesthetic and expertise in large-scale productions to make the campaign even more impactful.
“While we are well known for our work in fire and water cleanup and restoration, ‘There is a PRO for that’ also creates a framework for us to promote the other services we offer as well as potential future deals, ”Stahl added.
In addition to the advertising campaign, SERVPRO is unveiling a brand refresh with changes to its logo and several important updates to its website, including a new “look and feel”. This is the first time SERVPRO has updated its logo since 2013. Featuring a new layout, the website changes provide a better user experience by connecting customers to their local SERVPRO location using automatic location detection, which considerably facilitates navigation throughout the site. The site also features new content demonstrating the processes and steps their PROs use to make it look like As if it never happened® to arrive.
“With this brand refresh, we have retained the inherited attributes of our brand, but given it a modern look and feel. Along with the new brand platform, our work to make our logo more modern, functional and iconic is representative of our system – a broad commitment to maintaining our position as an industry leader, ”added Stahl.
See the “There is a PRO for that” campaign here.
About the manufacture
A team of 85 film industry professionals in Los Angeles collaborated in real time with a team of experts in digital effects and cinematography in Sweden, carefully following COVID-19 security protocols over three 12-hour filming days.
The production team selected an abandoned factory outside the city center Los Angeles, which also provided the right environment to create a test installation appearance and to show what SERVPRO experts are capable of. The exaggerated nature of the countryside demanded a large multi-purpose production site that could accommodate a helicopter to drop a giant water balloon atop a model house and an airplane engine to blow up an entire barbershop , as well as tons of gadgets, rigs, engines, extras, and SERVPRO experts with their gear, vans, a big truck, and specialized gear.
This new campaign replaces SERVPRO’s “Whatever Happens” campaign which has been in circulation since early 2019. A separate campaign to promote Certified: SERVPRO Cleaned up, an enhanced cleaning program created in response to COVID-19, released from June to december 2020.
For over 50 years SERVPRO has been a trusted leader in fire and water cleaning and restoration services, mold mitigation, biohazard and pathogen elimination. SERVPRO’s professional services network of more than 1,900 individually owned and operated franchises spans United States and Canada, responding to property damage emergencies large and small, from million-square-foot commercial facilities to single-family homes. When disaster strikes, homeowners, business owners and large insurance companies rely on SERVPRO to ensure that “as if it never happened”®.“