College Athletes Make Money Using Online Equipment Store
As the manager of the Syracuse University men’s basketball team, Hunter Pomerantz used to take care of the players’ equipment, going a little blind to his stillness in the locker room.
But these days, those same jerseys, sneakers and sweatbands worn by the game smell of money.
That’s because Pomerantz has teamed up with his brother Austin, his roommate Jason Lansing, both co-managers of the University of Michigan men’s basketball team and two of the former college basketball stars. from school to a business called The Players Trunk, an online portal that sells the equipment of former college athletes.
“These are stuff you can’t buy anywhere else, like jerseys and shorts used for the game,” says Hunter Pomerantz, who lives in Old Westbury. “They are not always washed, because things like blood stains add value.”
The idea for the business came when Charles Matthews, former top shooting guard for the Michigan Wolverines, began selling some of his sports gear through his personal Instagram account. The managers on his team believed there had to be a more effective method of reaching potential customers and The Players Trunk was born.
“Jason and I helped him out, but we knew there had to be a better way,” said Austin Pomerantz.
So, this summer, Matthews, his former Michigan teammate Xavier Simpson, Lansing and the Pomerantz brothers launched the online business, with the goal of helping former varsity athletes make money, which is what it is for them. forbidden to do while still in school.
The way it works, athletes send their equipment to The Players Trunk to be marketed and sold on the website, for which the company takes a small percentage of sales while most of the revenue goes to the players.
Pomerantz said taking care of equipment is nothing new for team leaders.
“In addition to helping with passing, rebounding and shooting drills on the pitch, we need to get the equipment out, put it in their lockers and get it ready for practice,” Pomerantz said. “We were all pretty comfortable with it.”
The most popular items offered by The Players Trunk are team sneakers with logos and training jerseys. Prices start between $ 10 and $ 15 for things like shooting sleeves, sweatbands, and socks. The most expensive item on the website: A black folding chair from the 2018 NCAA Final Four championship game that Matthews has sat on and is signed by Michigan roster and coaches, which is being offered for $ 20,000.
Since its inception in July, The Players Trunk has grown to feature autograph videos of former players and autographed photos. The company, which now offers equipment from dozens of colleges and universities, recently branched out to add female college sports athletes.
“It allows players to have some autonomy and take control of their own brands,” said Austin Pomerantz. “They put fans in the seats, so they should be compensated.”
Matthews, who will likely head to an NBA team after recovering from an ACL tear he suffered last year, said it was refreshing to see former athletes being able to capitalize on all their hard work.
“Especially those who don’t have a professional career,” Matthews told LIBN. “They have generated billions of dollars for these universities and there is still a market for them.”